During its annual online shopping event 「激安祭」, YOHO placed the development of a “Hong Kong brand ecosystem” at the centre of its campaign, further strengthening the platform’s lifestyle consumption offering through three key directions: promotions on essential demand categories, support for emerging local brands, and the digitalisation of traditional heritage health and wellness brands. In addition to deepening its presence in core categories such as large home appliances, lifestyle appliances, personal care electronics and smart living products, the Group also partnered with a range of international and Hong Kong brands to offer limited-time promotions, leveraging the e-commerce festival to stimulate consumer demand, drive platform traffic and improve order conversion.

Beyond electronics and appliances, YOHO has continued to introduce emerging local brands with strong growth potential, expanding into niche markets such as science-backed skincare, fragrance and wellness, lifestyle products and personal care. These brands often feature distinctive brand stories, design styles and strong community appeal, helping the platform capture new demand from the emotional economy and younger consumers. Through crossover collaborations and curated product offerings, the campaign also repositioned selected products as festive items with design appeal, gifting value and social buzz, further opening up new consumption scenarios among younger users.



At the same time, the Group has introduced a number of traditional heritage health and wellness brands through its 1P direct sales and 3P marketplace models, helping them move beyond their previous reliance on offline channels, expand online sales and reach a broader customer base. 「激安祭」 is therefore not only a promotional campaign, but also reflects YOHO’s continued efforts to leverage its platform traffic, 1.4 million-member base and e-commerce operational capabilities to support the digitalisation, rejuvenation and market expansion of Hong Kong brands. It also helps convert seasonal traffic into long-term brand value, further strengthening YOHO’s role as an important platform connecting Hong Kong brands with both local and overseas markets.