YOHO Group announced that the second J SELECT Beauty themed curated store under the Group’s premium sub-brand J SELECT officially opened at Langham Beauty, Langham Place, Mong Kok on 1 April 2026. Focusing on beauty technology, premium skincare, and health and wellness products, the new store further deepens the Group’s presence in high-growth lifestyle categories and strengthens J SELECT Beauty’s positioning in the beauty and curated lifestyle market.

Since its establishment in 2013, YOHO has continued to develop its online-merge-offline OMO retail model to enhance the customer shopping experience. With the expansion of the YOHO and J SELECT dual-brand store network, together with more than 2,000 pick-up points across Hong Kong, the Group has established an operating network that reaches the on-demand retail needs of approximately 2 million people. As part of this development, the role of physical stores is evolving from traditional sales outlets into key touchpoints that integrate product experience, scenario-based displays, and on-the-spot conversion. The opening of the new store at Langham Beauty, Langham Place also reflects the Group’s strategy of expanding into landmark retail destinations to reach a broader and more affluent target audience.



Following the opening of its first J SELECT Beauty concept store at K11 MUSEA last year, the new Langham Place store will further introduce product experiences, scenario-based merchandising, and brand collaboration elements, allowing customers to explore different combinations of beauty technology, skincare, and wellness products within a single space. The store will also serve as an important touchpoint for interaction between brands and consumers, supporting the Group’s efforts to deepen brand partnerships and enhance overall commercial value.