Powerful. Easy to use. Versatile. The new iPad is designed for all the things you love to do. Work, play, create, learn, stay connected, and more. All at an incredible value.

A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.

A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.

充電盒能儲存多次充電量，足夠超過 24 小時所需，讓你的 AirPods 能時刻伴你同行。

全新Apple Pencil (第 2 代) 白色精準度達至像素級，而且延遲時間極短，領先業界，無論畫圖畫、繪草圖，還是填顏色、寫筆記、在電郵中做標記等，同樣表現出色。而且它用起來就像鉛筆，既輕易又自然。 全新 Apple Pencil 更具備支援兩下輕點、簡單易用的觸碰感應表面，讓你根本不用放下筆，即可轉用不同工具。 專為 11 吋 iPad Pro 及 12.9 吋 iPad Pro (第 3 代) 而設，它的筆桿一側為平面，能以磁力與裝置貼合，進行自動充電及配對。

A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.

New all‑screen design; Powerful A15 Bionic chip; Superfast 5G; Support for Apple Pencil; Now in four gorgeous colors.

The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip — the first Apple silicon designed for pros — you get groundbreaking performance and amazing battery life.

It’s magic, remastered. With spatial audio that places sound all around you, Adaptive EQ that tunes music to your ears, and longer battery life that charges up in a snap. It shrugs off sweat and sprinkles, and delivers an experience that’s simply magical.

A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.

Apple's most advanced dual‑camera system ever. Durability that’s front and center. And edge to edge. A lightning-fast chip that leaves the competition behind. A huge leap in battery life you’ll notice every day.

The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep Fusion.

The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip — the first Apple silicon designed for pros — you get groundbreaking performance and amazing battery life.

The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip — the first Apple silicon designed for pros — you get groundbreaking performance and amazing battery life.

A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.

AirPods Pro 特設主動消噪功能，帶來讓人渾然投入的聲音；並具備通透模式，讓你聽見身邊的動靜；加上可自選合適尺寸，即使戴著一整天也舒適依然。就如 AirPods 一樣，AirPods Pro 一眨眼即可連接到你的 iPhone 或 Apple Watch，從充電盒中一拿出來，即可使用。

Apple's most advanced dual‑camera system ever. Durability that’s front and center. And edge to edge. A lightning-fast chip that leaves the competition behind. A huge leap in battery life you’ll notice every day.

A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.

Our thinnest, lightest notebook, completely transformed by the Apple M1 chip. CPU speeds up to 3.5x faster. GPU speeds up to 5x faster. Our most advanced Neural Engine for up to 9x faster machine learning.

Apple's most advanced dual‑camera system ever. Durability that’s front and center. And edge to edge. A lightning-fast chip that leaves the competition behind. A huge leap in battery life you’ll notice every day.